Possible the primary client of Hello Group, the projects coming from them was varied in size but rarely complexity. Saxo Banks clientele expects expert service, and they expect it from the online offering as well. As a member of the Finance department of Hello Group I took part in the redesign of the Saxobank.com site, the creation of their trading universe Modern Wealth Management and the creation of their social enterprise Tradingfloor.
The Saxobank.com redesign was many months in the making and saw us go though a number of workshops, interviews, wireframe iterations and prototypes before the site finally launched in August 2012. The flexibility of the end result was paramount as this system would need to be usable by all regional offices of Saxo Bank the world over. This flexibility was achieved through clever template structuring and a layout that is very forgiving to the admins.
Prior to the launch of the Saxobank.com site I had two other Saxo Bank sites go live. Modern Wealth Management, an online trading solution packs a serious punch when it comes to functionality, and keeping this functionality usable for even the novice online trader proved to be a tough job to solve, but solved it got. Lastly the Tradingfloor site, the Saxo Bank voice to the social media world.