SlankeDoktor

When we took on the task of redeveloping the Slankedoktor online community it had 7.000 active members, a figure that did not reflect the company’s unique offering: weight-loss programmes developed by healthcare professionals and personal trainers, tailored to individual members. The site needed a complete overhaul to attract new members.

Although the solution was radical: a full redesign, remapping of user experience and migration to a new platform, the existing members was never foprgotten. The updated site stays true enough to the original to make them feel at home.

My role

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